ONLINE PROGRAM DESIGN AND MARKETING

The Carolina Office for Online Learning (COOL) partners with UNC-Chapel Hill schools and departments to develop and promote high-quality online education programs. From one-time consultations to complete program design and implementation, the COOL’s flexible service model is designed to serve the needs of our campus partners. The COOL is a unit of the UNC Friday Center for Continuing Education. Our mission is to sustain and advance the University’s tradition of leadership in educational excellence in the new digital learning environment.

OUR SERVICES

INSTRUCTIONAL INNOVATION
  • The COOL supports faculty in transforming research, knowledge, and teaching into interactive distance-based learning experiences.
  • We value creativity and collaboration, approaching every project with a spirit of innovation and a desire to bring online learning content to life.
PROGRAM DEVELOPMENT
  • Available for consultation at all phases of online program development, from initial concept through program execution.
  • The COOL is experienced in strategic planning, institutional policies and procedures, market and data analysis, and the business of online learning.
MULTIMEDIA PRODUCTION
  • Custom-built video production studio and dedicated video production staff.
  • Creative team skilled in development of motion graphics, animation, and other dynamic media.
  • Individualized consultation and production plans for course development with our experienced design team.
ENROLLMENT MARKETING
  • Market research and analysis for new programs and program expansion.
  • Targeted marketing strategies and campaign development utilizing digital, social, and traditional media channels.
  • Dedicated marketing staff and a trusted network of higher online education marketing resources.

OUR UNC PARTNERS

College of Arts & Sciences

Coursera MOOC Initiative

The Friday Center

Gillings School of Global Public Health

Graduate School

Highway Safety Research Center

Kenan-Flagler Business School

School of Information and Library Science

School of Nursing

School of Social Work

Summer School